startup founder advice

Early Customer Conversations Startup Guide: How to Successfully Build Go-to-Market Strategy

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When we started talking to potential customers at Data Solver, we didn’t have a product. We had a problem we believed was real, a rough idea of how we might solve it, and a set of assumptions about who would care. What we got back from those early customer conversations was almost nothing like what … Read more

Startup Marketing Timing: Why Most Founders Start Too Late

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There is a moment most founding teams share. The product is being built, the roadmap is alive in your head, and someone in the room raises the question of marketing. The instinctive answer is: not yet. Wait until we have something to show. Wait until it’s ready. That instinct is understandable. It is also one … Read more