Why Saying No is the Hardest and Most Important Skill for Scaling Founders

There is something nobody really prepares you for as a founder. The skills that got you here — the hunger, the opportunism, the relentless yes — become the very things that hold you back when it is time to scale. It is a strange problem to live with, but a pertinent one as your idea … Read more

Pre-Launch Marketing Startup: Why Starting Early Changes Everything

When we registered the domain for Data Solver, our B2B compliance software, we thought we were being proactive. We had a holding page live within weeks. We had business cards printed with the URL. We went to networking events, did a few talks at accelerator programmes, and started having conversations with potential customers. We genuinely … Read more

Early Customer Conversations Startup Guide: How to Successfully Build Go-to-Market Strategy

When we started talking to potential customers at Data Solver, we didn’t have a product. We had a problem we believed was real, a rough idea of how we might solve it, and a set of assumptions about who would care. What we got back from those early customer conversations was almost nothing like what … Read more

Customer Discovery Questions for B2B Founders: What to Ask, Who to Ask, and What to Do Next

When we were building Data Solver, we didn’t have money for a polished demo. We didn’t have a working product. What we had were sketches — hand-drawn wireframes, scanned and turned into simple diagrams — and a very clear sense of the problem we were trying to solve. Those sketches opened more doors than we … Read more