When we registered the domain for Data Solver, our B2B compliance software, we thought we were being proactive. We had a holding page live within weeks. We had business cards printed with the URL. We went to networking events, did a few talks at accelerator programmes, and started having conversations with potential customers. We genuinely … Read more
When we started talking to potential customers at Data Solver, we didn’t have a product. We had a problem we believed was real, a rough idea of how we might solve it, and a set of assumptions about who would care. What we got back from those early customer conversations was almost nothing like what … Read more
Social media marketing is a strategy that businesses use to promote their products or services through various social media platforms. It can help increase brand awareness, reach new audiences, and drive sales. Having a plan in place can help a business effectively use social media to achieve its marketing goals. Social media marketing involves creating … Read more
We tend to associate brands to large companies. But startups and even individuals have our own brands. They come up in the form of consistent words, images and our communications that we use with people. A startup branding strategy is about creating this consistent engagement with your customers.
Startup is hard work and the journey gets harder when you start presenting your idea to people. When we talked about assessing your startup idea, the first suggestion was to test the idea for feedback. When you go out to get feedback, unfortunately you don’t always get useful feedback. As you grow your startup, you must get good at separating noise from feedback.