marketing before launch

Pre-Launch Marketing Startup: Why Starting Early Changes Everything

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When we registered the domain for Data Solver, our B2B compliance software, we thought we were being proactive. We had a holding page live within weeks. We had business cards printed with the URL. We went to networking events, did a few talks at accelerator programmes, and started having conversations with potential customers. We genuinely … Read more

Startup Marketing Timing: Why Most Founders Start Too Late

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There is a moment most founding teams share. The product is being built, the roadmap is alive in your head, and someone in the room raises the question of marketing. The instinctive answer is: not yet. Wait until we have something to show. Wait until it’s ready. That instinct is understandable. It is also one … Read more