early stage startup marketing

Startup Marketing Timing: Why Most Founders Start Too Late

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There is a moment most founding teams share. The product is being built, the roadmap is alive in your head, and someone in the room raises the question of marketing. The instinctive answer is: not yet. Wait until we have something to show. Wait until it’s ready. That instinct is understandable. It is also one … Read more

How to identify target customer segment for a startup?

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Target customer segment for a startup: This is one of the most valuable steps to take in the startup journey. I love this feeling when we realise that the idea we have solves a pain point of more than one person – i.e the beauty of scale. There’s something magical about this feeling because it … Read more