When we registered the domain for Data Solver, our B2B compliance software, we thought we were being proactive. We had a holding page live within weeks. We had business cards printed with the URL. We went to networking events, did a few talks at accelerator programmes, and started having conversations with potential customers. We genuinely … Read more
When we started talking to potential customers at Data Solver, we didn’t have a product. We had a problem we believed was real, a rough idea of how we might solve it, and a set of assumptions about who would care. What we got back from those early customer conversations was almost nothing like what … Read more
When we were building Data Solver, we didn’t have money for a polished demo. We didn’t have a working product. What we had were sketches — hand-drawn wireframes, scanned and turned into simple diagrams — and a very clear sense of the problem we were trying to solve. Those sketches opened more doors than we … Read more
There is a moment most founding teams share. The product is being built, the roadmap is alive in your head, and someone in the room raises the question of marketing. The instinctive answer is: not yet. Wait until we have something to show. Wait until it’s ready. That instinct is understandable. It is also one … Read more
Knowing how to sell before product is ready is one of the hardest things a founder has to learn — and almost nobody teaches it. At Data Solver, there was a moment that stopped us in our tracks. A prospective customer — exactly the kind of anchor customer we needed — leaned forward and asked … Read more