You wrote the business plan together. You agreed on the problem, the market, the direction. You can both pitch the product vision in your sleep. And then the startup starts moving — and within weeks, you realise you and your co-founder are building toward two slightly different versions of the same company. Not because anyone … Read more
Every founder has a product vision. It’s clear in their head — the product they want to build, the market they want to serve, the problem they’re going to solve. The difficulty is rarely the product vision itself. It’s that the vision usually exists as two separate things: a technical picture of what could be built and a commercial picture of what the market will pay for. Those two pictures live in different people’s heads, get articulated in different ways, and point in subtly different directions.
There’s a problem most founders face early in the journey, and it has nothing to do with the quality of their idea. The vision is clear in your head. You can see exactly what the product could become, how it would work, why customers would pay for it. But when you try to communicate that … Read more