What Is a Clickable Prototype and When Should a Founder Use One?
A clickable prototype is a visual, interactive simulation of a product that shows how it would work — without being fully built. Unlike a static slide or a wireframe, it can be navigated: a user clicks a button, moves to the next screen, follows a flow, and forms genuine opinions about whether the experience works. It doesn’t process real data or handle real transactions — its purpose is to make an idea tangible enough that someone can point at it, react to it, and contribute to its direction.