Every founder hits a point where someone — an investor, an advisor, a co-founder — asks them to articulate their product vision and their product strategy. The two terms get used interchangeably so often that the distinction can feel academic. It isn’t. Getting the relationship between product vision and product strategy wrong is one of … Read more
A clickable prototype is a visual, interactive simulation of a product that shows how it would work — without being fully built. Unlike a static slide or a wireframe, it can be navigated: a user clicks a button, moves to the next screen, follows a flow, and forms genuine opinions about whether the experience works. It doesn’t process real data or handle real transactions — its purpose is to make an idea tangible enough that someone can point at it, react to it, and contribute to its direction.