What Is a Clickable Prototype and When Should a Founder Use One?

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A clickable prototype is a visual, interactive simulation of a product that shows how it would work — without being fully built. Unlike a static slide or a wireframe, it can be navigated: a user clicks a button, moves to the next screen, follows a flow, and forms genuine opinions about whether the experience works. It doesn’t process real data or handle real transactions — its purpose is to make an idea tangible enough that someone can point at it, react to it, and contribute to its direction.

How to Get Investor Buy-In for Your Product Vision (Without Long Documents)

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There’s a problem most founders face early in the journey, and it has nothing to do with the quality of their idea. The vision is clear in your head. You can see exactly what the product could become, how it would work, why customers would pay for it. But when you try to communicate that … Read more

How To Price MVP in a Startup (Minimum Viable Product)?

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This is an excellent question! How do I price my MVP? Pricing is a complex decision to make, especially in a startup world where you’re the first one in the market and you don’t have any established brand or customers. There will always be a certain sense of scepticism.

Should Startups Use Cost Based Pricing?

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Everything about this question makes me think of the answer NO. But let’s break it down between the risks and opportunities of using cost based options for a startup. I will base it on the background of technology and software development. I have not seen cost based pricing for a technology startup since the costs are so difficult to ascertain.