In this category, you will find articles and resources on startups, strategy and entrepreneurship. If you are looking for any specific consulting services in scale-up or startup at early stages – please contact [email protected]. Kindly mention startup consulting in the email subject for a quick response.

All resources available on this website are free including templates. If you want to reuse any of the content, please feel free. You don’t have to contact us separately for any permissions. All we would ask is that you share a link if you can, it will help us grow. Ultimately we want to see the startup section flourish and we will be extremely happy to play a small part in that direction – please reach out to us if you have anything to discuss or chat. 

Read more about the article Don’t assume that borrowing lots of money can make your startup fly!
Don't assume borrowing lots of money can make your startup fly!

Don’t assume that borrowing lots of money can make your startup fly!

Don’t assume that borrowing lots of money can make your startup fly: We know that funding is one of the most common reasons why a startup fails. This quote however highlights that apart from funding, there are several other challenges that a founder should navigate through. Funding is only a part of the problem solved. It gives you an opportunity to expand, but you ought to reach some requirements such as product market fit, customer agreements etc to make this viable.

Continue ReadingDon’t assume that borrowing lots of money can make your startup fly!
Read more about the article Don’t take too much advice:Feedback Vs Noise in Startup
Don't take too much advice, most people have a lot of advice to give - Startup 101

Don’t take too much advice:Feedback Vs Noise in Startup

Startup is hard work and the journey gets harder when you start presenting your idea to people. When we talked about assessing your startup idea, the first suggestion was to test the idea for feedback. When you go out to get feedback, unfortunately you don't always get useful feedback. As you grow your startup, you must get good at separating noise from feedback.

Continue ReadingDon’t take too much advice:Feedback Vs Noise in Startup
Read more about the article The critical ingredient in a startup is getting off your butt!
The critical ingredient is getting off your butt and doing something!

The critical ingredient in a startup is getting off your butt!

Though it sounds a bit crass, the quote makes an important point about taking swift decisions in a startup. We always get caught up between strategy and acting fast. In most cases, it is also called being tactical. For a startup, both strategy and tactics go hand in hand. We are forced to take some decisions quickly and have little time to strategise about its wider impact. One may even argue that strategy is a challenge with a scale up rather than early stages of startup.

Continue ReadingThe critical ingredient in a startup is getting off your butt!
Read more about the article If you’re starting something new, you better have the passion!
"If you’re starting something on your own, you better have a passion for it, because this is hard work." -Sallie Krawcheck, Co-founder of Ellevest

If you’re starting something new, you better have the passion!

If you're starting something new: This discussion takes you through key tenets of running a startup, the primary one among them being true passion about what you are doing. Running…

Continue ReadingIf you’re starting something new, you better have the passion!
Read more about the article Satisfier Dissatisfier prioritisation in Product Management
Satisfiers dissatisfiers in product Management

Satisfier Dissatisfier prioritisation in Product Management

In this article, I've adapted this model for prioritisation in product management. The use case of this discussion is: You have a list of requirements as a product manager. You're now trying to prioritise items based on what gives most value in development.

Continue ReadingSatisfier Dissatisfier prioritisation in Product Management
Read more about the article 3 Strategic Tips for Early-Stage Startup hiring
The secret to successful hiring is this_ look for the people who want to change the world

3 Strategic Tips for Early-Stage Startup hiring

Early-stage startup hiring: Hiring is always challenging. In this article, we talk about strategies for early-stage startup hiring for an entrepreneur. If you have received your first/second round of funding,…

Continue Reading3 Strategic Tips for Early-Stage Startup hiring
Read more about the article Don’t try to do everything by yourself in a startup
Don’t try to do everything by yourself, but try to connect with people and resources. Having that discipline and perseverance is really important_ - Chieu Cao, Co-founder of Perkbox

Don’t try to do everything by yourself in a startup

In this article, I'll make a case for an entrepreneur not to do everything by themselves. Although the temptation is to save expense and bootstrap - it can turn out to be expensive in the long run. Not only that, but you also won't have the expertise to do a good enough job at it.

Continue ReadingDon’t try to do everything by yourself in a startup
Read more about the article Freemium Model Pros and Cons for a startup
Freemium model pros and cons - Pros/Advantages

Freemium Model Pros and Cons for a startup

A brief discussion about the pros and cons of a freemium business model. In a product led company, it is similar to the product led growth model. The premise of these freemium models is value based selling. In this article, we will talk about the benefits and disadvantages of a freemium model for business.

Continue ReadingFreemium Model Pros and Cons for a startup
Read more about the article 4 Factors in your Financial Projections in a startup
Projections are just bullshit - startup quotes

4 Factors in your Financial Projections in a startup

For an early stage startup, valuation is very difficult. The best way to do this is to find a competitor or a similar business. Make an assumption about a % of market capture to give you an idea for initial valuation. Ultimately your startup value is based on

Continue Reading4 Factors in your Financial Projections in a startup