We tend to associate brands to large companies. But startups and even individuals have our own brands. They come up in the form of consistent words, images and our communications that we use with people. A startup branding strategy is about creating this consistent engagement with your customers.
This was a perspective I missed during our fundraising activities. How much is really enough for a startup during its fundraising stages? I’ll admit that we never knew the right answer- sometimes it felt too much. At other times, it felt like we weren’t asking enough. The question is – where do we draw a line and say – this is what we need for a certain stage of the startup?
Don’t assume that borrowing lots of money can make your startup fly: We know that funding is one of the most common reasons why a startup fails. This quote however highlights that apart from funding, there are several other challenges that a founder should navigate through. Funding is only a part of the problem solved. It gives you an opportunity to expand, but you ought to reach some requirements such as product market fit, customer agreements etc to make this viable.
Though it sounds a bit crass, the quote makes an important point about taking swift decisions in a startup. We always get caught up between strategy and acting fast. In most cases, it is also called being tactical. For a startup, both strategy and tactics go hand in hand. We are forced to take some decisions quickly and have little time to strategise about its wider impact. One may even argue that strategy is a challenge with a scale up rather than early stages of startup.
Ideas are like rabbits: A startup is much more than an idea. Most literature tends to either romanticise the idea or grit of an entrepreneur. What if I told you that the truth was somewhere in the middle? I believe that the beauty of startups is in a great execution of an idea. The idea … Read more
In this article, I’ve adapted this model for prioritisation in product management. The use case of this discussion is: You have a list of requirements as a product manager. You’re now trying to prioritise items based on what gives most value in development.
In this article, we talk about the various functions of entrepreneur in setting up and running a business. As you can imagine, the list of functions is innumerable, however, we can classify them under broad segments explored in this article.
With limited resources, man power and money, the only key resource we have is the true care of people around us. The help may be in the form of advice or physical resources and sometimes even a gentle push back.
I’m a huge fan of data, but there’s a big problem in treating people as data. The only way to do business is by treating customers as people. If we’re able to understand our customers and do our best to provide them a great quality of service – then the type of business is of a great pleasure.
Author: Rifat Starting a business is challenging at the very least; it entails making critical financial decisions, planning, and doing a series of legal activities. It requires step by step guidelines involving business-oriented and creative procedures. Sure while most people can start a business, few can sustain it successfully, and that’s why each step is crucial. But … Read more