Ansoff Matrix is a great way to identify risks in your marketing strategy. It can also help you identify best solutions to strategise your approach. This article takes you through a few sensible approaches for your business marketing strategy.
How to think of a good idea?: Every entrepreneur and founder goes through this question. How to come up with a great idea that can make my startup succeed. In fact, the most common phrase for a startup founder is to develop an idea that becomes a unicorn. It is every bit as exciting as it sounds to come up with a startup idea and watch it grow.
Entrepreneurship has become a popular career choice for many individuals. The idea of being your boss, having control over your work and being able to turn your passion into a business is appealing to many. However, like any other career choice, there are both advantages and disadvantages to being an entrepreneur. In this article, we will discuss some of the pros and cons of being an entrepreneur.
Every startup goes through the phase of idea generation, understanding the market and providing an adequate solution. They all start at the same wonderful place. It is a small thought in the head germinating seed of an idea that goes on to create a startup.
Social media marketing is a strategy that businesses use to promote their products or services through various social media platforms. It can help increase brand awareness, reach new audiences, and drive sales. Having a plan in place can help a business effectively use social media to achieve its marketing goals. Social media marketing involves creating … Read more
As an entrepreneur in early stages, an exit strategy was the last thing on my mind. However, my experience with fundraising has taught me that I’ll need to think about this as a part of my business plan
Though it sounds a bit crass, the quote makes an important point about taking swift decisions in a startup. We always get caught up between strategy and acting fast. In most cases, it is also called being tactical. For a startup, both strategy and tactics go hand in hand. We are forced to take some decisions quickly and have little time to strategise about its wider impact. One may even argue that strategy is a challenge with a scale up rather than early stages of startup.
Ideas are like rabbits: A startup is much more than an idea. Most literature tends to either romanticise the idea or grit of an entrepreneur. What if I told you that the truth was somewhere in the middle? I believe that the beauty of startups is in a great execution of an idea. The idea … Read more
In this article, I’ve adapted this model for prioritisation in product management. The use case of this discussion is: You have a list of requirements as a product manager. You’re now trying to prioritise items based on what gives most value in development.
I’ve been a huge fan of product development and have been very interested in understanding customer needs. As a start-up, I understand it is extremely important to have the first customer. It will not only help your commercial model to raise investment, but it will also help product validation and understanding customer needs.