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Pricing Strategy for Startup: As a startup, pricing strategy is one of the most important decisions to define your startup roadmap. A solid pricing strategy can not only help your marketing communication but also your investor conversations. A well-defined pricing strategy for startup can help you provide clarity for both your teams and investor board. … Read more
Capturing customer input: As an entrepreneur or startup founder, your customer is everything. They are the source of market knowledge, product development and even sale. Your aim is to provide a solution which the customer finds useful. As an innovative startup, the quicker you’re able to decipher your customer needs, you’re better placed to produce … Read more
Challenges of an entrepreneur: Getting a job is only an initial part of your journey. More important is growing in it – you may classify it as either intrapreneur or entrepreneur. It doesn’t matter, there are an adequate amount of challenges in both streams. Having been in a startup environment and also having worked for … Read more
The formula for success in a startup: Discussion about achieving success in a startup. Naturally in this post, we don’t have a magical answer which ensures you 100% but an analysis of the inspirational quote from Thomas Watson about doubling your rate of failure. We will touch upon key points such as taking feedback, working … Read more
Networking for Entrepreneurs: Whoever said – Networking is fun – is hard work. You tend to meet so many people in the hope that someone might be able to listen to your idea with intent and hopefully point you in the right direction. I recall the days of going into these meetings in the hope … Read more