Corona Virus – Impending Recession?

Impending Recession : Amidst the genuine fears of rising infections rates and the speed at which the corona virus spreads, an added concern which has started raising some questions – Does this mean that business is heading towards a recession? The service industries have already taken a hit, airlines have stopped flying. Quite often, there … Read more

What is an ideal pricing strategy for a startup?

managing price changes, increase in price, explaining price change, price variations, startup advice, startup lessons

Normally, there are two ways to arrive at the price for a service/product in the startup phase. This discussion focuses on cost-based pricing in startups with a fundamental question – is this a valid method of arriving at your price point?

5 Legal Tips for Small Business Owners

It is essential that every business owner takes steps to ensure that their company is operating legally. This can be a complex and daunting aspect, particularly for first-time business owners. Additionally, there could be various legal issues that your company encounters, which means that you need to know what these are and how you can … Read more

Should your start go for Horizontal Vs Vertical Market?

It is very easy and natural to be tempered to do everything and offer more services and products to customers. The thought of why not’ creeps in and makes you wonder if it is really worth venturing. Esp for a startup when there’s not a lot of income, the danger is the easy buck which can often distract us from the real business strategy. It is quite relevant to ask the question as to where your market lies – horizontal vs vertical market!