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In this article, we talk about various factors influencing your small business branding strategy. I will use the terms startup and small business interchangeably. The focus is about creating a differentiation with the rest of the market. The best way to approach branding strategy is by creating a market map.
You have to get good at ceding control and not taking things personally. Even seasoned entrepreneurs have struggled with that. I think it’s about not taking failures personally and also not taking successes personally
Outsourcing is one of the most common cost cutting strategies that we’ve heard. However, does it work in a startup context? We have seen many large companies do this successfully. In this article, we will talk about the pros and cons of outsourcing as an entrepreneur.
In this article, we talk about the various functions of entrepreneur in setting up and running a business. As you can imagine, the list of functions is innumerable, however, we can classify them under broad segments explored in this article.
The moment I type in startups in google, I can see hundreds of articles about successful billionaires, fancy jets and massive fund raises. Very little is said about how many of these are real and the how many hypothesized. Regardless, it does provide us with an excitement and much needed energy to pursue the dream of a startup.