5 Practical tips for a startup business

Basic choices in an early-stage startup: In this article, we talk about the basics of creating an early-stage startup. We will talk about basics such as company registration, business plan, investment readiness etc.

So often people are working hard at the wrong thing

So often people are working hard at the wrong thing Startup 101

Working hard at the wrong thing: The quote is beautiful, but it’s not always easy to identify the right and wrong things. The way I’d interpret this quote is to find out the things that have the most impact. While running a startup, it is easy to get lost in finer details. We have to keep asking ourselves about the level of impact that our actions have. Based on the type of impact, we’ll need to temper our approach to save time.

Should we use Personality Tests in Startup Interviews?

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Are personality tests in interviews still valid? And should we use them in startup interviews? At least in my experience, most of my startup recruitments were through my own network. So, we used them sparingly during the early stages. However, as the company grew, we used some of these successfully. The most important thing to remember is that a personality test is not a way to judge someone. It is only an opportunity to be curious and know more about someone.

5 Must consider areas for user experience in startup

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User Experience: Whether it is a B2B or B2C product, the software cannot escape good UX. People ignore products that ignore users. As an entrepreneur, it is hard to have funds to afford good design. This is where you’d need to decide whether to go for a Minimum Viable product or Minimum Lovable product approach. Generally, the lovable product approach suits the crowded market space. Assuming an entrepreneurial route, I’m inclined to think of the MVP approach.

The Startup Hockey Curve for Exponential Growth

The most common dream of a startup is to be able to grow exponentially and realise a phenomenal success. This curve is the biggest differentiator compared to a small business. It is about being able to scale, expand and grow to be able to reach both globally and with scale.