In this category, you will find articles and resources on startups, strategy and entrepreneurship. If you are looking for any specific consulting services in scale-up or startup at early stages – please contact [email protected]. Kindly mention startup consulting in the email subject for a quick response.
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In this article, we talk about various factors influencing your small business branding strategy. I will use the terms startup and small business interchangeably. The focus is about creating a differentiation with the rest of the market. The best way to approach branding strategy is by creating a market map.
You have to get good at ceding control and not taking things personally. Even seasoned entrepreneurs have struggled with that. I think it’s about not taking failures personally and also not taking successes personally
Outsourcing is one of the most common cost cutting strategies that we've heard. However, does it work in a startup context? We have seen many large companies do this successfully. In this article, we will talk about the pros and cons of outsourcing as an entrepreneur.
In this article, we talk about the various functions of entrepreneur in setting up and running a business. As you can imagine, the list of functions is innumerable, however, we can classify them under broad segments explored in this article.
The moment I type in startups in google, I can see hundreds of articles about successful billionaires, fancy jets and massive fund raises. Very little is said about how many of these are real and the how many hypothesized. Regardless, it does provide us with an excitement and much needed energy to pursue the dream of a startup.
I’ve been a huge fan of product development and have been very interested in understanding customer needs. As a start-up, I understand it is extremely important to have the first customer. It will not only help your commercial model to raise investment, but it will also help product validation and understanding customer needs.
It’s necessary to find a mentor who can invest time to know your personal capabilities and business model. Mentors can be invaluable whether you're starting something new. Most people are generally very happy to help. It is important to find someone who is willing to help.
Company Formation: This discussion takes you through the basics of company formation as a startup. Items under discussion include, website, email address, paper work, formation of directors, share agreements, etc. Noting that it is a fairly complicated process, this post discusses some of the services available to ease this process for a startup at a competitive price.
With limited resources, man power and money, the only key resource we have is the true care of people around us. The help may be in the form of advice or physical resources and sometimes even a gentle push back.
I'm a huge fan of data, but there's a big problem in treating people as data. The only way to do business is by treating customers as people. If we're able to understand our customers and do our best to provide them a great quality of service - then the type of business is of a great pleasure.