Startup funding is often a big deal because it not only conveys that someone believes in your idea but makes the business idea powerful. A small business can afford to be organic and wait whereas a startup thrives on quick growth and explosive development. As a founder, if you’re focused on explosive growth, you need to find out the best way to fund your startup
We tend to associate brands to large companies. But startups and even individuals have our own brands. They come up in the form of consistent words, images and our communications that we use with people. A startup branding strategy is about creating this consistent engagement with your customers.
Though it sounds a bit crass, the quote makes an important point about taking swift decisions in a startup. We always get caught up between strategy and acting fast. In most cases, it is also called being tactical. For a startup, both strategy and tactics go hand in hand. We are forced to take some decisions quickly and have little time to strategise about its wider impact. One may even argue that strategy is a challenge with a scale up rather than early stages of startup.
Ideas are like rabbits: A startup is much more than an idea. Most literature tends to either romanticise the idea or grit of an entrepreneur. What if I told you that the truth was somewhere in the middle? I believe that the beauty of startups is in a great execution of an idea. The idea … Read more
In this article, I’ve adapted this model for prioritisation in product management. The use case of this discussion is: You have a list of requirements as a product manager. You’re now trying to prioritise items based on what gives most value in development.
In this article, we talk about the various functions of entrepreneur in setting up and running a business. As you can imagine, the list of functions is innumerable, however, we can classify them under broad segments explored in this article.
I’ve been a huge fan of product development and have been very interested in understanding customer needs. As a start-up, I understand it is extremely important to have the first customer. It will not only help your commercial model to raise investment, but it will also help product validation and understanding customer needs.
With limited resources, man power and money, the only key resource we have is the true care of people around us. The help may be in the form of advice or physical resources and sometimes even a gentle push back.
I’m a huge fan of data, but there’s a big problem in treating people as data. The only way to do business is by treating customers as people. If we’re able to understand our customers and do our best to provide them a great quality of service – then the type of business is of a great pleasure.
Startups can feel lonely most times. When you start something new, the idea takes time to formulate. Unfortunately it is a lonely journey until you achieve some success. However, it can be fun bringing shape to this idea. One of the most powerful supporters for this journey is the startup accelerators.