Social Media Marketing Strategies That Work

Social media marketing is a strategy that businesses use to promote their products or services through various social media platforms. It can help increase brand awareness, reach new audiences, and drive sales. Having a plan in place can help a business effectively use social media to achieve its marketing goals. Social media marketing involves creating … Read more

5 strategic steps for your startup branding

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We tend to associate brands to large companies. But startups and even individuals have our own brands. They come up in the form of consistent words, images and our communications that we use with people. A startup branding strategy is about creating this consistent engagement with your customers.

Don’t take too much advice:Feedback Vs Noise in Startup

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Startup is hard work and the journey gets harder when you start presenting your idea to people. When we talked about assessing your startup idea, the first suggestion was to test the idea for feedback. When you go out to get feedback, unfortunately you don’t always get useful feedback. As you grow your startup, you must get good at separating noise from feedback.

Freemium Model Pros and Cons for a startup

Freemium Model Pros and Cons, advantages of freemium

A brief discussion about the pros and cons of a freemium business model. In a product led company, it is similar to the product led growth model. The premise of these freemium models is value based selling. In this article, we will talk about the benefits and disadvantages of a freemium model for business.