5 Practical tips for a startup business

Basic choices in an early-stage startup: In this article, we talk about the basics of creating an early-stage startup. We will talk about basics such as company registration, business plan, investment readiness etc.

There’s something artificial when everyone is agreeing

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There’s something artificial when everyone is agreeing: It’s weird when everyone agrees in a team or organisation. Sure, there will be moments like that but if it is a pattern in your founding team, then there are two problems: the leader’s too strong or you don’t have challengers. Either way, it is a sign that something is terribly wrong and you as a founder will need to act on it.

5 strategic steps for your startup branding

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We tend to associate brands to large companies. But startups and even individuals have our own brands. They come up in the form of consistent words, images and our communications that we use with people. A startup branding strategy is about creating this consistent engagement with your customers.

Money is like gasoline during a roadtrip!

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This was a perspective I missed during our fundraising activities. How much is really enough for a startup during its fundraising stages? I’ll admit that we never knew the right answer- sometimes it felt too much. At other times, it felt like we weren’t asking enough. The question is – where do we draw a line and say – this is what we need for a certain stage of the startup?

The world isn’t going to shower gold coins just because of a good idea

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Good ideas are a bedrock of a startup. However, they’re only a necessary – not sufficient conditioning of running a good startup. We’ve seen plenty of material around how good ideas change the world. Although it is true, ideas alone don’t amount to anything.