If you’re starting something new: This discussion takes you through key tenets of running a startup, the primary one among them being true passion about what you are doing. Running a startup takes a lot more than courage or liking towards a particular subject. You’re starting something new and taking full ownership of an idea. … Read more
In this article, I’ll make a case for an entrepreneur not to do everything by themselves. Although the temptation is to save expense and bootstrap – it can turn out to be expensive in the long run. Not only that, but you also won’t have the expertise to do a good enough job at it.
For an early stage startup, valuation is very difficult. The best way to do this is to find a competitor or a similar business. Make an assumption about a % of market capture to give you an idea for initial valuation. Ultimately your startup value is based on
In this article, we talk about various factors influencing your small business branding strategy. I will use the terms startup and small business interchangeably. The focus is about creating a differentiation with the rest of the market. The best way to approach branding strategy is by creating a market map.
One of the most popular approaches is – Fail fast, fail cheap! In other words, focus on minimal waste approaches to try and deliver the best outcome for you
It is refreshing to hear that the 16th of January has been officially coined as the National Startup Day as a mark of recognition of the contribution of startups to the country. The PM Office proudly calls startups the backbone of New India. Of course, startups have a huge influence on the economy, creating jobs … Read more
The formula for success in a startup: Discussion about achieving success in a startup. Naturally in this post, we don’t have a magical answer which ensures you 100% but an analysis of the inspirational quote from Thomas Watson about doubling your rate of failure. We will touch upon key points such as taking feedback, working … Read more
Done is better than perfect – Sheryl Sandberg, Facebook Done is better than Perfect! This quote echoes with the agile business philosophies which I feel so dearly for. All entrepreneurial experience so far has been about getting things done. Although there was always a huge focus on quality of produce, it was more important to … Read more
I rate enthusiasm even above professional skill – Edward Appleton Attitude Vs professional skill The world of startup is a fantastic one, its challenges are fairly common – lack of resources and huge ambitions. Quite a toxic combination if you ask me, but I am amazed each time I see the temerity to make things … Read more
It is very easy and natural to be tempered to do everything and offer more services and products to customers. The thought of why not’ creeps in and makes you wonder if it is really worth venturing. Esp for a startup when there’s not a lot of income, the danger is the easy buck which can often distract us from the real business strategy. It is quite relevant to ask the question as to where your market lies – horizontal vs vertical market!