The common AI traps Vs Investor Expectations in a StartUp

This article details the common AI traps startups fall into. In general, it is very exciting to talk about Artificial Intelligence, Machine Learning and its possibilities. However, there is still a question at large as to how ready the market is.

Being a Misfit: Keeping our individuality alive?

Being a misfit How to keep our individuality alive

Being a misfit: Today’s inspiration is derived from a beautiful ted talk from Lidia Yuknavich about the beauty of being a misfit. Naturally we’ve all heard a lot of inspiring quotes about being a misfit. Some of those beautifully celebrate this aspect. However, I do find that most of these quotes romanticise a simple natural … Read more

Learning by doing: 4 Tips for Skill Development in a startup

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Discussion about key resources available for learning by doing in a startup. For a boot strapping startup, it is very essential to have access to free resources for skill development. The skills alluded in this discussion are tangible sources such as online courses, mentors and business accelerators.

Some of these resources can be put into use straight away and provide a direction for your startup to grow. Most resources highlighted in this section are free or have a boot strapping route highlighted.

What Startups Need to Know About Trademarks

This article is a kind contribution from Pete McAllister  Startups and their founders have a lot to juggle, with multiple projects to be across while building the foundation blocks of your business. From finding an office space to hiring the right people, to developing an online marketing plan, as well as building relationships with clientele. … Read more

Done is better than perfect – Agile Delivery and Releases!

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Done is better than perfect – Sheryl Sandberg, Facebook Done is better than Perfect! This quote echoes with the agile business philosophies which I feel so dearly for. All entrepreneurial experience so far has been about getting things done. Although there was always a huge focus on quality of produce, it was more important to … Read more

What is an ideal pricing strategy for a startup?

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Normally, there are two ways to arrive at the price for a service/product in the startup phase. This discussion focuses on cost-based pricing in startups with a fundamental question – is this a valid method of arriving at your price point?

Rule of thumb for UX: More options, more problems

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“Rule of thumb for UX: More options, more problems.” — Scott Belsky, Chief Product Officer It’s been a nice find to run into this post with exciting quotes on user experience. It has touched upon different facets of design and on today’s quote, we touch upon the rule of thumb for more options in a … Read more

Should your start go for Horizontal Vs Vertical Market?

It is very easy and natural to be tempered to do everything and offer more services and products to customers. The thought of why not’ creeps in and makes you wonder if it is really worth venturing. Esp for a startup when there’s not a lot of income, the danger is the easy buck which can often distract us from the real business strategy. It is quite relevant to ask the question as to where your market lies – horizontal vs vertical market!