Selling is not a pushy act, it is about empathy
Sales has moved on from the dark art of attracting people to the one with honesty and goodwill. In this article, we talk about the importance of sales in building customer relationships and helping to create a pipeline. In some cases, sales also can be about recruiting beta customers to test early version of your product. In these circumstances, these beta customers sign up for a lower price but with the ability to contribute to product development to suit their needs.