The critical ingredient in a startup is getting off your butt!

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Though it sounds a bit crass, the quote makes an important point about taking swift decisions in a startup. We always get caught up between strategy and acting fast. In most cases, it is also called being tactical. For a startup, both strategy and tactics go hand in hand. We are forced to take some decisions quickly and have little time to strategise about its wider impact. One may even argue that strategy is a challenge with a scale up rather than early stages of startup.

Ideas are like rabbits, you just need a couple of them!

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Ideas are like rabbits: A startup is much more than an idea. Most literature tends to either romanticise the idea or grit of an entrepreneur. What if I told you that the truth was somewhere in the middle? I believe that the beauty of startups is in a great execution of an idea. The idea … Read more

Satisfier Dissatisfier prioritisation in Product Management

Satisfiers-dissatisfiers in product Management

In this article, I’ve adapted this model for prioritisation in product management. The use case of this discussion is: You have a list of requirements as a product manager. You’re now trying to prioritise items based on what gives most value in development.

Anchor customer for MVP in Product Development

I’ve been a huge fan of product development and have been very interested in understanding customer needs. As a start-up, I understand it is extremely important to have the first customer. It will not only help your commercial model to raise investment, but it will also help product validation and understanding customer needs.

No matter how many customers you have, each is an individual!

How to network as an entrepreneur

I’m a huge fan of data, but there’s a big problem in treating people as data. The only way to do business is by treating customers as people. If we’re able to understand our customers and do our best to provide them a great quality of service – then the type of business is of a great pleasure.