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In this article, we talk about various factors influencing your small business branding strategy. I will use the terms startup and small business interchangeably. The focus is about creating a differentiation with the rest of the market. The best way to approach branding strategy is by creating a market map.
I’ve been a huge fan of product development and have been very interested in understanding customer needs. As a start-up, I understand it is extremely important to have the first customer. It will not only help your commercial model to raise investment, but it will also help product validation and understanding customer needs.
Company Formation: This discussion takes you through the basics of company formation as a startup. Items under discussion include, website, email address, paper work, formation of directors, share agreements, etc. Noting that it is a fairly complicated process, this post discusses some of the services available to ease this process for a startup at a competitive price.
Startups can feel lonely most times. When you start something new, the idea takes time to formulate. Unfortunately it is a lonely journey until you achieve some success. However, it can be fun bringing shape to this idea. One of the most powerful supporters for this journey is the startup accelerators.
Presentations in small business: This discussion talks about the use of google slides for presentations as opposed to licensed software. During the early days of startup, we were resource crunched making us rely on freeware. The first thing that came to my mind to make presentations was using google’s free software. Now, we have better choices such as Canva that can help make even more beautiful presentations.