5 Hidden costs of construction
For your construction business to truly succeed, understanding your expenses is essential. You won’t be able to make a profit unless you cover all the different aspects.
Freemium Model Pros and Cons for a startup
A brief discussion about the pros and cons of a freemium business model. In a product led company, it is similar to the product led growth model. The premise of these freemium models is value based selling. In this article, we will talk about the benefits and disadvantages of a freemium model for business.
4 Factors in your Financial Projections in a startup
For an early stage startup, valuation is very difficult. The best way to do this is to find a competitor or a similar business. Make an assumption about a % of market capture to give you an idea for initial valuation. Ultimately your startup value is based on
6 Key steps in building your Startup Branding strategy
In this article, we talk about various factors influencing your small business branding strategy. I will use the terms startup and small business interchangeably. The focus is about creating a differentiation with the rest of the market. The best way to approach branding strategy is by creating a market map.
Unique selling point definition in Startup, Small Business
A USP is one of the most powerful statements for a company. It not only helps you differentiate from a competitor, but creates an identity for yourself. In this article, we talk about the definition of USP, its importance and how to write one