Your story may not have a happy beginning but

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We all have challenges and limiting circumstances in life. Do these challenges make us who we are? A part of my reasoning says yes because it is the quality of our challenges that determine our present and henceforth the future. Another aspect says – yes the past is an occurrence, but does that mean your future is limited because of it? Or is there something we can do about it? This article is about trying to understand the meaning of – Your story may not have a happy beginning.

Social Media Marketing Strategies That Work

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Social media marketing is a strategy that businesses use to promote their products or services through various social media platforms. It can help increase brand awareness, reach new audiences, and drive sales. Having a plan in place can help a business effectively use social media to achieve its marketing goals. Social media marketing involves creating … Read more

People ignore design that ignores people-User Experience

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In this article, we will focus on the meaning of this quote in the perspective of a startup environment. We’re in the age of media transparency, ease of information dissemination. Companies don’t operate in a bubble anymore. They’re in the public purview now. How they behave with customers either ends up in a twitter or Facebook war. In fact, I’m sad that you usually get a quicker response on twitter than official email. This is how scared companies are of public response.

25 UX quotes for an entrepreneur to build user experience

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UX Quotes: This article is a collection of my favourites quotes on user experience. You’ll see about 25 user experience quotes int this collection as we chat through the importance of UX from a startup perspective. You can easily extend this to any business context, but you know that I can’t resist the temptation to talk about these from an entrepreneur’s perspective.

3 Types of Exit Strategy for a startup founder

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As an entrepreneur in early stages, an exit strategy was the last thing on my mind. However, my experience with fundraising has taught me that I’ll need to think about this as a part of my business plan