4D’s of time management for prioritisation

4 d’s of time management: This is one of the most powerful frameworks to manage time better. The 4D’s framework makes us question the types of work that we should do vs the ones that need to be delegated or transferred to someone else. This can be used powerfully in conjunction with the Eisenhower Matrix to give us more control over time management principles.

What are 4D’s of time management?

The 4D’s of time management was created by Jack Canfield in his book – The Power of Focus. It tells us about the 4 dimensions or strategies for managing time so that we don’t feel overwhelmed or stressed all the time. Time management and stress management are closely related to stress having damaging impacts. Hence the more control, strategy and focus we have on time management, the better it will be for us.

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4 d’s of time management

The 4D’s of time management are:

  • Do – Important and urgent things. This represents all the things that are both important and urgent. These things should be done by us because the results have a lasting and stronger impact
  • Delete – Most people forget about deleting tasks from their list. As a result of this, the list grows forever, thus overwhelming them in the future. Be brutal, delete items from the list whenever you get an opportunity to.
  • Defer – Procrastination is bad, but sometimes postponing certain things can give us a different perspective. When you are not clear about the scope of work or it is uncertain, deferral is a good strategy
  • Delegate – Finally, the most important part of time management this that you don’t have to do everything by yourself. You can still get things done with the help of others or a team where you can trust them for their quality of work.

Do – The 1st D of Time Management

As the word says, these things demand immediate attention. There’s very little time to think – if these things are important and urgent, it is best to start working on them straight away. These are the types of things that should not be procrastinated because a delay can have devastating effects. Any item that qualifies under this segment must be approached first. If you can’t act on it straight away, at least create a plan of action so that you know that it won’t surprise you later on.

Delete – The 2nd D of Time Management

Most people don’t recognise how powerful ‘Delete’ is in the 4D’s of time management. Our backlog or list of items is precious – we have to act as a gatekeeper before letting something into it. If we let things that are unimportant or of low value, then we are taking time away from important things. Hence, we have to be very strict and make sure that we periodically delete items from the list. Something important a long time ago may not have the same impact any more. We have to constantly review and make sure that we know the value of something before spending time on doing it.

Defer – The 3rd D of Time Management

Some items must be postponed. Although it sounds similar to procrastination – this is done for things that we are not clear about. These items might change with time or even become unimportant at a later stage where they can be deleted. Instead of working on such items straight away – identify if this si something you can postpone. If the impact of postponing is not high, then it makes a very good case for deferral.

Delegate – The 4th D of Time Management

This is one of the most powerful ways of managing time. We can’t do everything by ourselves. We must actively find a way to delegate these things and see if there’s a way someone else can do it without compromising the quality. At first, it might seem that no one else can do it any better – delegate it anyway. We will need to create a way to be comfortable with delegation. We might be able to do everything. But in the process, we lose precious time. Perfection sometimes is the evil which holds us back and makes us worse at time management.

I hope these 4Ds of time management provide an inclination towards taking control of time.


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Vinay Nagaraju

Product Director with 10+ years in leadership roles - team building, product strategy, coaching and mentoring are a part of my everyday responsibilities. I write about motivational words that inspire us and shape our thinking and help us go beyond these thoughts to find what our minds are telling us and evolve.

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