E-commerce is the way of the future. In the years ahead, more and more people are going to be buying just about everything they need online. Because of this, the online ecommerce arena is going to be more competitive than ever before. To get and retain customers, you will have to get creative with your website and how your customers purchase their items and services. It all starts with getting a great website created for you. Although there are several service providers such as wordpress, Godaddy which come with their own, choosing a specialist such as Solid Cactus can be very helpful. Below are some great tips for ecommerce site owners to take into consideration when competing for their customer’s attention and their money.
Keep Your Site Optimized
According to an independent research study done online, it was found that online shopping cart conversion rates dropped as much as seven percent for each second a page is delayed when loading. When your site has a checkout process that is slow and takes too long to load, it is like you are practically begging your shoppers to take their business elsewhere. Keep your checkout process quick, simple and optimized.
Use Remarketing For Shopping Cart Abandoners
No matter how great your products are or how nice your website and checkout process is, you will inevitably lose some customers. Shopping cart abandonment is just something that all ecommerce business owners must accept. However, a great way to combat that is to go after those same customers later on in remarketing campaigns. This new concept is almost necessary for any ecommerce business these days that have any hopes of being successful.
Offer Guarantees
No customers like to make the decision to buy something online, especially something really expensive, without some kind of guarantee if they are not happy with the purchase. Uncertainty and hesitation are mortal enemies to online retailers. The more that you can do to make your customers feel confident in their purchases, the less shopping cart abandonment you will ultimately see. Offering money-back guarantees or other assurances before the checkout process will instill some trust with your customers. It will give them the confidence to make their purchase and then come back for more.
Being successful with an online ecommerce site is not always an easy feat. One of the bigger mistakes that online marketers use is making assumptions about user behavior. While some things might seem “obvious”, they might in actuality be completely opposite with your thinking. The ways in which some customers may interact with your site might be anything but straightforward. This is why it is important to take everything into consideration and always examine closely your pathways to find weak spots in your processes where you may be losing the most customers.
Discover more from Inspire99
Subscribe to get the latest posts sent to your email.
Rightly said. It is exactly what we expect from e commerce websites. I think, elaborate product details and the realistic photographs also play important role in sales. After reading about fake sellers, I think, I would like to know if I have access to their physical store. What are your thoughts, Vinay?
It is interesting that you mention the idea of physical stores. I was reading up about amazon and their introduction of physical stores. Although it felt like an ironic move, it makes perfect sense. Although we get great deals online, sometimes the physical stores make their own impact
Oh! Good to know that! True, that physical stores add a trust factor.
Oh! Good to know that! True that physical store is a trust factor. I may still buy online from them as I am sure that I can approach them in their store.
Sorry for the typos, just getting used to Google Indic Keyboard.
REPLY