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Technology should only be an enabler: Coming from a technology background, it is not always easy for me to admit to moving it to a secondary note. However, having come across a lovely post on Linkedin – I couldn’t resist sharing this. You might remember that we talked recently about positioning complicated technology/AI in investment … Read more
What is the meaning of entrepreneur: In the last few articles, we’ve focused on entrepreneurship, its origin, functions and key characteristics. In today’s article, we’ll focus on answering the question – what is the meaning of an entrepreneur. I’m sure you’ve heard or read about this in different formats. Most times, loosely entrepreneurship is treated … Read more
Entrepreneurship is an opportunity to create wealth: In this article, we would like to highlight the possibilities of entrepreneurship for macroeconomic impact or wider impacts. Most times, we talk about entrepreneurship in the light of business profits, growth and scaling. In this discussion, I’d like to spend some time on the following: The value created … Read more
Market Segmentation Strategy: In this discussion, we talk about the importance and impact of market segmentation strategy on your overall business. It encompasses value proposition, product pricing and defines your customer interaction as a startup.
Your Customer Development Process is a brilliant strategy to understand customer needs and create market demand before you waste resources on development