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We tend to associate brands to large companies. But startups and even individuals have our own brands. They come up in the form of consistent words, images and our communications that we use with people. A startup branding strategy is about creating this consistent engagement with your customers.
Stages of startup: In this article, we will talk about the various phases of a startup for a new founder/entrepreneur. The life of an entrepreneur is very exciting at the early stages where you’re trying to get your idea off the ground. The purpose of this article is to provide you context about the various … Read more
Roadmap tools for startup: In this article, we talk about a few roadmap tools that you can use as a startup. During the early stages of entrepreneurship, our primary focus was to bootstrap and save money. This naturally meant that we used some softwares that didn’t attract any additional costs or had a free trial option unto a certain number of users. I recall that our first ever roadmap was using powerpoint and excel. But they become inadequate soon. In this discussion ,we will talk about a few tools that you can use as a founder to build your roadmap.
This was a perspective I missed during our fundraising activities. How much is really enough for a startup during its fundraising stages? I’ll admit that we never knew the right answer- sometimes it felt too much. At other times, it felt like we weren’t asking enough. The question is – where do we draw a line and say – this is what we need for a certain stage of the startup?
Good ideas are a bedrock of a startup. However, they’re only a necessary – not sufficient conditioning of running a good startup. We’ve seen plenty of material around how good ideas change the world. Although it is true, ideas alone don’t amount to anything.