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I rate enthusiasm even above professional skill – Edward Appleton Attitude Vs professional skill The world of startup is a fantastic one, its challenges are fairly common – lack of resources and huge ambitions. Quite a toxic combination if you ask me, but I am amazed each time I see the temerity to make things … Read more
Numerous forms of digital marketing deliver unique, meaningful benefits to brands that utilize them. Social media marketing allows for quick and easy access to a wide variety of users on a multitude of social media platforms. PPC advertising via search engines offers a specific opportunity to target individuals based on their current interest. Yet it … Read more
Author: Mian Azar Ransomware threats are quite real, and millions of computers have been infected in the past few years. Hackers are becoming more and more sophisticated with their attacks, and ransomware is actually one of the deadliest attacks that you might face. If you are not careful, you might end up losing all of … Read more
Author – Jessica. A huge part of your business success is planning and the execution of that planning. The best business plans need to evolve and adapt to changing markets and setting big goals for your business is going to better prepare your business for growth. The process of deciding on these objectives and working … Read more
It is no news that the spread of corona virus has been extremely quick, with very little time for even the larger economies prepare for. With news about shops shutting down on the high street, jobs being lost – we can see signs of global recession kicking in. It seems to now head to a … Read more
With fears of impending recession and a reduced demand across most sectors, what does this mean for startups? Knowing startups and the many challenges we go through a common one is to perform with extremely limited resources. Having been in startups where bootstrapping was most times the only available option, a challenge like this seems … Read more
Impending Recession : Amidst the genuine fears of rising infections rates and the speed at which the corona virus spreads, an added concern which has started raising some questions – Does this mean that business is heading towards a recession? The service industries have already taken a hit, airlines have stopped flying. Quite often, there … Read more
Normally, there are two ways to arrive at the price for a service/product in the startup phase. This discussion focuses on cost-based pricing in startups with a fundamental question – is this a valid method of arriving at your price point?
It is essential that every business owner takes steps to ensure that their company is operating legally. This can be a complex and daunting aspect, particularly for first-time business owners. Additionally, there could be various legal issues that your company encounters, which means that you need to know what these are and how you can … Read more
It is very easy and natural to be tempered to do everything and offer more services and products to customers. The thought of why not’ creeps in and makes you wonder if it is really worth venturing. Esp for a startup when there’s not a lot of income, the danger is the easy buck which can often distract us from the real business strategy. It is quite relevant to ask the question as to where your market lies – horizontal vs vertical market!