It SUX When UX doesn’t consider all users!
When UX doesn't consider all users: A brief discussion on what qualifies as user experience in a tech startup world. The article works from a rhetorical statement - what happens…
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Design is everywhere: What Qualifies as UX in Tech Startup?
Design is everywhere: This article is dedicated to the brilliant area of user experiences and software design. We normally talk about design in the fashion industry, but I'd like to…
Top 8 Entrepreneurial skills to build a successful startup
Entrepreneurial skills: In this article, we talk about key entrepreneurial skills required to create and manage a startup. As you already know, entrepreneurship has its own set of challenges and risks…
5 Reassuring Reasons on Why you want to be an Entrepreneur
Reasons why you want to be an entrepreneur: As you know, entrepreneurship inherently has risks. Your business idea can either succeed or result in failure. However, there is an urge in…
Define the term Entrepreneur, Types of risks undertaken
Define the term entrepreneur: Points covered in this article are - Define the term entrepreneur, type of risks taken by them. Risks taken by an entrepreneur are broadly classified into financial,…
Technology should only be an enabler, not the driver – Startup
Technology should only be an enabler: Coming from a technology background, it is not always easy for me to admit to moving it to a secondary note. However, having come…
What is the meaning of entrepreneur, functions and characteristics
What is the meaning of entrepreneur: In the last few articles, we've focused on entrepreneurship, its origin, functions and key characteristics. In today's article, we'll focus on answering the question…
Entrepreneurship is an opportunity to create wealth
Entrepreneurship is an opportunity to create wealth: In this article, we would like to highlight the possibilities of entrepreneurship for macroeconomic impact or wider impacts. Most times, we talk about…
Market Segmentation: High Quality High Price
Market Segmentation for your Startup Product Pricing
Market Segmentation Strategy: In this discussion, we talk about the importance and impact of market segmentation strategy on your overall business. It encompasses value proposition, product pricing and defines your customer interaction as a startup.
Customer Development
Customer Development:4 Key Strategies Before Spending
Your Customer Development Process is a brilliant strategy to understand customer needs and create market demand before you waste resources on development
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