The Power of Ghostwriting in Business Thought Leadership

If you've ever tried to write a high-quality business thought leadership article, you know how difficult it can be. You're expected to have expert knowledge of your subject matter, at least three years of experience in the field, and a way with words. This means that writing something of value is nearly impossible for people who don't have anything close to those qualifications! Luckily for business owners and leaders, ghostwriting exists. And it's becoming increasingly common among small businesses looking for ways to improve their online presence and credibility as experts in their field.