Ansoff Matrix is a great way to identify risks in your marketing strategy. It can also help you identify best solutions to strategise your approach. This article takes you through a few sensible approaches for your business marketing strategy.
How to think of a good idea?: Every entrepreneur and founder goes through this question. How to come up with a great idea that can make my startup succeed. In fact, the most common phrase for a startup founder is to develop an idea that becomes a unicorn. It is every bit as exciting as it sounds to come up with a startup idea and watch it grow.
SVB Collapse: A brief article about the SVB collapse and what it might mean to the startup world. We all know that the tech industry is undergoing layoffs over the last 6-8 months. The fall of SVB has made us question the stability of startups. We already saw a reduction in VC money and investments going into the tech-based startup sector. However, the collapse might mean that investors can take on a further conservative route sending some alarm signals for the startup world.
Every startup goes through the phase of idea generation, understanding the market and providing an adequate solution. They all start at the same wonderful place. It is a small thought in the head germinating seed of an idea that goes on to create a startup.
There’s something artificial when everyone is agreeing: It’s weird when everyone agrees in a team or organisation. Sure, there will be moments like that but if it is a pattern in your founding team, then there are two problems: the leader’s too strong or you don’t have challengers. Either way, it is a sign that something is terribly wrong and you as a founder will need to act on it.