If you’re starting something new: This discussion takes you through key tenets of running a startup, the primary one among them being true passion about what you are doing. Running a startup takes a lot more than courage or liking towards a particular subject. You’re starting something new and taking full ownership of an idea. … Read more
In this article, I’ll make a case for an entrepreneur not to do everything by themselves. Although the temptation is to save expense and bootstrap – it can turn out to be expensive in the long run. Not only that, but you also won’t have the expertise to do a good enough job at it.
For an early stage startup, valuation is very difficult. The best way to do this is to find a competitor or a similar business. Make an assumption about a % of market capture to give you an idea for initial valuation. Ultimately your startup value is based on
In this article, we talk about various factors influencing your small business branding strategy. I will use the terms startup and small business interchangeably. The focus is about creating a differentiation with the rest of the market. The best way to approach branding strategy is by creating a market map.
One of the most popular approaches is – Fail fast, fail cheap! In other words, focus on minimal waste approaches to try and deliver the best outcome for you