In today’s article, I want to focus on how to come up with a startup idea. Startups are great when their ideas mature and the founder is able to create a strong market for them. But in this article, we go a step before that to the ideation phase where you’re still toying about whether it can be a startup. What makes a good idea and how to differentiate these from the bad ones?
Every startup goes through the phase of idea generation, understanding the market and providing an adequate solution. They all start at the same wonderful place. It is a small thought in the head germinating seed of an idea that goes on to create a startup.
Ideas are like rabbits: A startup is much more than an idea. Most literature tends to either romanticise the idea or grit of an entrepreneur. What if I told you that the truth was somewhere in the middle? I believe that the beauty of startups is in a great execution of an idea. The idea … Read more