Rule of thumb for UX: More options, more problems

Rule of thumb for UX, UX in startup, startup design, startup software, software design in startups.

“Rule of thumb for UX: More options, more problems.” — Scott Belsky, Chief Product Officer It’s been a nice find to run into this post with exciting quotes on user experience. It has touched upon different facets of design and on today’s quote, we touch upon the rule of thumb for more options in a … Read more

Should your start go for Horizontal Vs Vertical Market?

It is very easy and natural to be tempered to do everything and offer more services and products to customers. The thought of why not’ creeps in and makes you wonder if it is really worth venturing. Esp for a startup when there’s not a lot of income, the danger is the easy buck which can often distract us from the real business strategy. It is quite relevant to ask the question as to where your market lies – horizontal vs vertical market!