I’m a huge fan of agile processes in product development. It’s an iterative process where you develop incremental improvements. These developments are consistently reviewed to see how it impacts the end-user. The review process allows a customer to access the product and provide feedback. You use this feedback to improve the product’s next iteration. The … Read more
Design is everywhere: This article is dedicated to the brilliant area of user experiences and software design. We normally talk about design in the fashion industry, but I’d like to focus this post on software design as a startup and new business venture in the early stages. As with most articles, you’ll notice that we … Read more
Market Segmentation Strategy: In this discussion, we talk about the importance and impact of market segmentation strategy on your overall business. It encompasses value proposition, product pricing and defines your customer interaction as a startup.
Your Customer Development Process is a brilliant strategy to understand customer needs and create market demand before you waste resources on development
COVID has certainly thrown most businesses into unprepared challenges. It has invariably created new scenarios for businesses to project and revise their strategic plans. There have been a fair amount of articles and conversations about preferred approaches to crisis management during covid. We all know the difficult financial situation COVID has thrown businesses into. Most … Read more
This discussion takes you through capturing customer feedback, key market intel and constant customer engagement for your product development. There are of course lots of software available to capture this intel and provide key metrics which can be used for various reasons. As a startup, my key rationale was – proving market demand, understanding customer needs and most importantly key insights into what can improve the product.
Presentations in small business: This discussion talks about the use of google slides for presentations as opposed to licensed software. During the early days of startup, we were resource crunched making us rely on freeware. The first thing that came to my mind to make presentations was using google’s free software. Now, we have better choices such as Canva that can help make even more beautiful presentations.