Market Segmentation Strategy: In this discussion, we talk about the importance and impact of market segmentation strategy on your overall business. It encompasses value proposition, product pricing and defines your customer interaction as a startup.
Your Customer Development Process is a brilliant strategy to understand customer needs and create market demand before you waste resources on development
Van Gogh Alive: I’ve been transformed into a world of magic through art. This possibly sums it all to me about the Van Gogh alive experience I’ve had last week. The show is arguably one of the best I’ve seen and would love to revisit at the earliest opportunity. Before I start sounding like someone … Read more
Today, I want to talk about a brilliant podcast about pay rises in an organisation. In the past, I took inspiration from a quote by Robert Bosch – I don’t pay good wages because I have a lot of money, I have a lot of money because I pay good wages. For details on this … Read more
Execution is more important than planning: It is often said – Great ideas rule the world. I couldn’t agree more! Each of these ideas has transformed the world into an exciting place today. And most times ideas are as simple as using houses to stay instead of hotels (Airbnb) or making taxi bookings easier such as … Read more