You don’t need to be the biggest brand in the world

Biggest brand in the world: This is a great desire isn’t it? All entrepreneurs start with a great dream – to create the unicorns of the world. To be honest, a startup is probably simpler than that. The root of a startup is in customer problem. It might start with frustration, delight in an experience or finding a more efficient way to do things. Most of these ideas may not be the biggest brand in the world. But they have a humble start from having to solve a problem for a customer.

Focus on forging long-term relationships in Startup

Most accelerators will tell startup founders to focus on networking. You never know who can be extremely helpful in building your startup. Also, you must make sure that you don’t just network for the sake of it. This quote bases itself on the strength of building real relationships to help in your startup journey. Make sure however that you’re not limiting the scope to a short-term output. The worst thing you can do as a startup founder is to go to networking events and start asking people about investment. The purview needs to be larger than that – the love for the field.

Going the Extra Mile in an Agile Context

going the extra mile, customer satisfaction, minimum viable product, customer expectations, definition of done, agile development, prduct management

Going the extra mile in an agile context – is a discussion about managing customer expectations while delivering an excellent product. The discussion centres around priorities of product management, agile philosophies and defintion of done. These lines of thought culminate together to provide customer the expected product and a level of satisfaction which encourages brand loyalty

Surveys for your Startup product development

This discussion takes you through capturing customer feedback, key market intel and constant customer engagement for your product development. There are of course lots of software available to capture this intel and provide key metrics which can be used for various reasons. As a startup, my key rationale was – proving market demand, understanding customer needs and most importantly key insights into what can improve the product.