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Rise in food trucks is often considered a cultural change, however only few of the experts and researchers tend to regard the ginormous need for inexpensive food as a reason behind this hike. Social media has arguably been the biggest promoter of food truck business all around the globe; it not only has created awareness amongst urban masses but has also empowered food truck owners to target a specific segment of the society. This post is about few innovative social media marketing campaigns which you could be deployed to engage customers and later convert these engagements into conversions.

You could run a campaign on a recently achieved milestone, this way you could reach out to tons of new customers and the publicity would also help you create a buzz in the town. This milestone could be anything from a first thousand orders to celebrating ten thousand likes on Facebook. Customers always prefer food trucks which take pride in boosting their accomplishments, as this gives them a chance to be a part of that process and celebration. 

What your customers want

Moreover it has also been observed that customers fancy food trucks which give them something other than food; remember experience is extremely crucial in food industry, hence you need to create an air of excitement on the social media. An inaugural post on Facebook and Instagram would help you set the momentum for the campaign, later on you could also post regular updates about the celebrations and how people are having a blast.

Watching familiar faces would encourage and motivate more people and they too would eagerly join in the fun. Posts should be designed in such a fashion that they grasp instant attention; anyone who comes across your post should be able to relate to that post. This is perhaps the most widely used strategy and hence you need to be smart with its execution, since everyone in the town would be running similar campaigns therefore design yours such that it stands out from the crowd.

The best time to run your campaings

Holidays are often contemplated as the most vital time of the year by marketers; this is the time, where everyone wants to cash in. Customers all across the town are extremely vulnerable during holidays, and hence this is the perfect time to market your product. You need to couple holidays with a deal and offer it to your customers through social media. For this campaign you need to play smart as if you get it right you could actually get tons of business.

Preparation must begin well before the D-Day, you need to use your business handles and pages for building up the excitement, inform everybody that something humongous is coming up. After few days unveil that it has something to do with holidays, this would generate a buzz in your local community. You must not disclose the real thing until everyone’s curiosity has reached the brim. If you are from New York, check out this New York Food trucks offers.

Remember if you present the deal just before the curiosity levels hit threshold, you would be in for a wild ride as everyone would be eager to avail the deal, just because of the excitement and hype which you have managed to build in the past days. 

This article is a kind contribution from one of our readers. We look forward to hearing your views.