Checking for plagiarism: Being a startup – you will always need to be on the top of you game. Considering the number of avenues you have for marketing and associated costs, your best bet during bootstrapping is digital marketing. Although digital marketing covers a whole host of areas, I do like the idea of content marketing.
Content marketing works on the premise that you provide useful information to the customers who in turn are intrigued by the offers you present them. It takes a step back from the traditional pushy approach to sales. The idea is about constantly adding value and being useful to your readers.
What is the use of plagiarism checkers?
It is imperative that you define the use of your content right at the start. Readers don’t have a lot of time to meander through hundreds of words of text. They would rather want to get straight to the point and find an answer to their questions.
Although this adds a lot of pressure for you as content provider, you cannot complain considering that this is completely a user led market. You are forced to be on the top and constantly innovate to provide best value for your customers.
On that note, I will get straight to the point of using some tools to help productivity. If you are short of time and are using external suppliers to provide you content – you must ensure that the content they provide is unique. You are bound to be penalised for plagiarised content and google does a very good job at pushing your website ranking down.
Plagiarism Vs Content Uniqueness
I cannot impress the importance of unique content enough. As a writer/content marketer you must be aware that unique content often gets you more traction. It is very easy to track copied content.
To find the uniqueness of content provided to you, there are certain tools that can help. Thankfully for a bootstrapping business – some of these tools are completely free. I am aware that grammarly mentions about plagiarism checker, but I haven’t had an opportunity to do a thorough test on it. I have used other plagiarism checkers which give quick results – Prepost SEO, Plagiarism Checker, etc.
Obviously I would not spend hours looking at them. But they are always very useful if you are working with outsourced partners just to ensure that quality constraint is being met and you are publishing original articles.
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I completely agree with you, plagiarism is the most disturbing problem comes while doing Content Marketing for a Start-up company. They don’t have budget to buy premium tools to check plagiarism.
True – I do get very annoyed when people copy stuff – it had happened to me once – someone had taken the liberty to take my photo and post it on a group in facebook. I know that it boils more to privacy than a plagiarism aspect, but I have seen content being posted out there without permission which really sucks if you are a writer.
But then again, such is the market – thanks to google, those websites are adequately punished for copying stuff! :)