What is the meaning of entrepreneur: In the last few articles, we’ve focused on entrepreneurship, its origin, functions and key characteristics. In today’s article, we’ll focus on answering the question – what is the meaning of an entrepreneur. I’m sure you’ve heard or read about this in different formats. Most times, loosely entrepreneurship is treated … Read more
Entrepreneurship is an opportunity to create wealth: In this article, we would like to highlight the possibilities of entrepreneurship for macroeconomic impact or wider impacts. Most times, we talk about entrepreneurship in the light of business profits, growth and scaling. In this discussion, I’d like to spend some time on the following: The value created … Read more
Market Segmentation Strategy: In this discussion, we talk about the importance and impact of market segmentation strategy on your overall business. It encompasses value proposition, product pricing and defines your customer interaction as a startup.
Your Customer Development Process is a brilliant strategy to understand customer needs and create market demand before you waste resources on development
Reach your goals: A dream is one of the most fascinating gifts you can have. Even more powerful is the journey to reach your goals. One of the most common reasons which stand in the way of achieving our goals is the reasons we tell ourselves. This article is a dedication for the reasons we … Read more