Pricing Strategy for Startup: As a startup, pricing strategy is one of the most important decisions to define your startup roadmap. A solid pricing strategy can not only help your marketing communication but also your investor conversations. A well-defined pricing strategy for startup can help you provide clarity for both your teams and investor board. … Read more
Don’t Educate Your Children To Be Rich: A rather timely quote about richness, money Vs happiness in our life. I like the exploration of the meaning of happiness in this quote and the association of money with happiness. As we debate whether money means happiness and why it is so difficult to separate the two, … Read more
The Greatest Mistake – If I were, to sum up, this article in one line – it would be about not living your full potential. There are always things that scare us and make us wonder. The best example is a dream which makes us afraid that we might lose things if we chase them. … Read more
Capturing customer input: As an entrepreneur or startup founder, your customer is everything. They are the source of market knowledge, product development and even sale. Your aim is to provide a solution which the customer finds useful. As an innovative startup, the quicker you’re able to decipher your customer needs, you’re better placed to produce … Read more
Challenges of an entrepreneur: Getting a job is only an initial part of your journey. More important is growing in it – you may classify it as either intrapreneur or entrepreneur. It doesn’t matter, there are an adequate amount of challenges in both streams. Having been in a startup environment and also having worked for … Read more