Should we use Personality Tests in Startup Interviews?

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Are personality tests in interviews still valid? And should we use them in startup interviews? At least in my experience, most of my startup recruitments were through my own network. So, we used them sparingly during the early stages. However, as the company grew, we used some of these successfully. The most important thing to remember is that a personality test is not a way to judge someone. It is only an opportunity to be curious and know more about someone.

5 Must consider areas for user experience in startup

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User Experience: Whether it is a B2B or B2C product, the software cannot escape good UX. People ignore products that ignore users. As an entrepreneur, it is hard to have funds to afford good design. This is where you’d need to decide whether to go for a Minimum Viable product or Minimum Lovable product approach. Generally, the lovable product approach suits the crowded market space. Assuming an entrepreneurial route, I’m inclined to think of the MVP approach.

The Startup Hockey Curve for Exponential Growth

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The most common dream of a startup is to be able to grow exponentially and realise a phenomenal success. This curve is the biggest differentiator compared to a small business. It is about being able to scale, expand and grow to be able to reach both globally and with scale.

3 Key Factors for Goal Setting in a Startup

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Once a startup gets through its early business planning and funding stages, your immediate priority will be on goal setting. If you’re a product company, everyone will naturally be interested in the release date of your software. The same applies to prototypes or MVPs whichever route you follow. 

This is a key step to ensure that you don’t over-promise and under-deliver. The relationship with investors is based on trust. Deadlines sometimes have the effect of breaking this trust. hence it is important to be careful about setting expectations right from the start.

Selling is not a pushy act, it is about empathy

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Sales has moved on from the dark art of attracting people to the one with honesty and goodwill. In this article, we talk about the importance of sales in building customer relationships and helping to create a pipeline. In some cases, sales also can be about recruiting beta customers to test early version of your product. In these circumstances, these beta customers sign up for a lower price but with the ability to contribute to product development to suit their needs.