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How to think of a good idea?: Every entrepreneur and founder goes through this question. How to come up with a great idea that can make my startup succeed. In fact, the most common phrase for a startup founder is to develop an idea that becomes a unicorn. It is every bit as exciting as it sounds to come up with a startup idea and watch it grow.

How to think of a good idea for entrepreneurship?

There are 5 steps in thinking of a good idea for a startup.

Identify a problem and solve it: Look for problems in your own life or in the world around you. Brainstorm solutions that could potentially turn into a startup.

Follow your passion: Think about what you love to do or are interested in. Find a way to turn that passion into a business idea. The ideal situation will be a mix of your passion, competence and market.

Look for gaps in the market: Identify areas where there is a lack of options or where current solutions are inadequate. Consider creating a product or service to fill that gap. It is all about value addition!

Analyze trends: Keep an eye on emerging trends in industries that interest you, and brainstorm ways to capitalize on those trends.

Ask potential customers: Conduct surveys or focus groups to gather feedback from potential customers. Use that feedback to develop a product or service that meets their needs.

Remember, a good startup idea should be unique, solve a real problem, have a clear target market, and be financially viable. It may also be helpful to research existing startups and the problems they solve to help inspire your own idea. Make sure however that you spend time assessing your idea to validate its potential.

Suggested reading or articles on how to come up with a good idea

Creative thinking – how to get out of the box and generate ideas: Giovanni Corazza at TEDxRoma

In his TEDxRoma talk, Giovanni Corazza explains the importance of creative thinking and how to get out of the box to generate ideas. He encourages people to break away from their routine and try something new, to embrace ambiguity and uncertainty, and to explore different perspectives and possibilities.

Corazza suggests that one way to do this is by asking questions and challenging assumptions, which can lead to unexpected insights and solutions. He also emphasizes the importance of having a diverse range of experiences and knowledge, which can help to spark creativity and generate innovative ideas. Overall, Corazza’s talk provides valuable insights into how to cultivate and harness creative thinking to generate fresh and exciting ideas.

You just have to find the solution for a problem in your own life -Brian Chesky

Brian Chesky, the co-founder and CEO of Airbnb, once said, “You just have to find the solution for a problem in your own life.” This statement emphasizes the importance of identifying problems in your own life and turning them into opportunities for innovation. Chesky and his co-founders came up with the idea for Airbnb when they couldn’t afford to pay their rent in San Francisco and decided to rent out air mattresses in their apartment to attendees of a design conference.

This experience led them to create a platform where people could rent out their homes to travelers, solving a problem they had experienced firsthand. By looking at the problems in our own lives and finding creative solutions, we can not only improve our own circumstances but also create new business opportunities that have the potential to benefit others as well.

If we tried to think of a good idea, we wouldn’t have been able to think of a good idea. You just have to find the solution for a problem in your own life.

Brian Chesky