How to Customize Any Promotional Product

If you’re like most people, you have one or more logoed frisbees or cheap pens sitting around the house or office. The promotional product is not a new marketing strategy, but it has evolved. It’s no longer good enough to simply hand out poor quality, useless toys to distribute brand recognition.

You need a real strategy. You need goal-oriented, customized, and high-quality items that are useful. These materials are important for building brand recognition and reaching new clients. Learn how to customize promotional products for your business and brand to do it right.

Why Consider Using Promotional Products?

Promotional products are a tried-and-true way for businesses to reach more people and build awareness. Pens are the most ubiquitous example. For instance, everyone has a drawer of pens with business names and phone numbers on them.

There can be a good return on investment if you use these items thoughtfully. They do help advertise your business, develop brand recognition, reach potential customers, generate leads, and ultimately lead to more sales.

Tips for Customizing Any Promotional Product

Promotional items are customizable, from inexpensive squishy toys and stress balls to more costly tech devices and accessories. Consider the purpose of these products for your business, target audience, budget, and competitors.

Be Goal-Oriented

Before beginning any campaign using promotional items, consider the goals. What do you hope to achieve by handing out branded pens or logoed face masks? If the goal is to spread your business name far and wide, purchasing something inexpensive and small, like pens in bulk, makes sense.

If your goal is to reach a smaller, more targeted audience, your choice of product will be different. You may want a higher-end product, more specifically valuable for your intended targets. For instance, you might select phone cases for the young tech-oriented audience you need to reach. 

Be specific and clear about your goals before you spend money on products that won’t help you reach them.

Understand the Needs of Your Customers

A successful promotional product must consider the needs of its intended users. You want the people who receive it to take it home or to the office and use it. 

If it isn’t useful to them, it will end up in a dark drawer or the garbage can, and you will have wasted your money. The longer someone holds onto your branded product, the more your business will be on their minds.

It’s not just getting eyes on the item. You also want people to associate your business with usefulness and value. People appreciate receiving something they can use. It communicates to potential customers that your business is thoughtful and provides value.

Find out What Your Competitors Are Doing

It’s also important to consider competitors when planning a promotions project. Check out as many competitors in your industry, niche, and geographical area as possible. Do something different to stand out and set your company apart from the competitors.

Analyze the gifts they distribute and decide how you can do better. If they’re using cheap products, distinguish your business by giving out higher-quality items. If their products are generic and not relevant to the industry, choose something that reminds recipients of what you do or sell.

Consider Your Budget

A successful promotional product campaign balances the perfect item with a reasonable budget. 

Determine how much you can spend before choosing a product. Consider the return you expect to get and don’t spend so much that you negate those returns. You don’t have to spend a fortune on promotional materials. 

Look for good quality items in bulk and customize the design to get the most for your money.

Prioritize Quality

A budget is essential to ensure you don’t overspend. On the other hand, you don’t want to go so low that potential customers associate your brand with shoddy quality and cheap products. 

An item that is too cheap to use or breaks right away leaves a bad impression.

Remember that you’re sending a message with these products, so make a choice carefully. Ask the promotions manufacturers for samples before buying materials in bulk. 

This gives you a chance to ensure the quality meets your expectations.

Promotions With a Plan

The bottom line is that a successful campaign of distributing promotional products requires more than simply buying a box of branded pens. 

Put some time, thought, and planning into this project to customize the items for your business, brand, and goals. With the right planning, you’ll get your money’s worth and more.