Numerous forms of digital marketing deliver unique, meaningful benefits to brands that utilize them. Social media marketing allows for quick and easy access to a wide variety of users on a multitude of social media platforms. PPC advertising via search engines offers a specific opportunity to target individuals based on their current interest. Yet it is email marketing that continues to remain the most effective form pound-for-pound.
The right email marketing platform allows brands to seamlessly integrate contacts, manage campaigns, collect customer data and optimize the entirety of their digital marketing campaigns. With so many options available, which one is right for you?
Let’s review the criteria you’ll want to consider when choosing the best email marketing solution for your brand’s needs.
Consider Integration
Chances are that your email marketing platform won’t be the only set of tools you’ll be using to engage in digital marketing. As such, how well your email marketing solution integrates with social media, customer relationship management tools and other vital aspects is a crucial consideration.
There are many options available for those seeking to integrate their email solutions with other apps. PieSync, as one example, offers a variety of integrations between many commonly-used brand solutions. They also offer advice on which email marketing services you should use, whether it be AWeber vs MailChimp, SendInBlue vs GetResponse, and so forth.
Mobile Compatibility
Given that almost half of people now check their email via their smartphones on a regular basis, mobile compatibility is a massive consideration for any email marketing platform. Some platforms are basic, offering plenty of analytics power (but little to no mobile accommodation).
It’s crucial to invest in an email marketing platform that offers mobile-friendly campaign templates, as well as integrated options for readers to select their preferred email format. Without a mobile-friendly email campaign, many people who open your emails will never actually look at them.
Scalability
How easily can an email marketing platform be scaled up, depending on your needs? This is a major consideration before committing to any solution.
Thankfully, most email marketing solutions allow for quick and easy upgrading of plans depending on subscriber count and required functionality. Nevertheless, it is important to verify that your choice has the features you need and that you can easily continue to grow your marketing presence over time (click here to see top available email marketing platform features in 2020).
Pricing
Last but not least, pricing is a big consideration with email marketing. Given that the only tangible cost to this form of digital marketing is your plan’s monthly or annual cost, shopping around for the most cost-effective solution is recommended.
There may be seemingly good deals out there that could quickly become money-sinks. For instance, one platform may offer free access for up to 500 email addresses while another offers the same for up to 1,000, but the latter’s price tag may be twice as much once you reach that threshold. With so many email marketing solutions, there is no excuse not to shop around and find the best deal for your exact needs.
Email marketing remains a highly-effective, affordable solution for brands of all sizes. However, your efforts will only be as good as the platform you use to reach audiences. By considering these four elements carefully prior to any commitment, you’ll avoid the pains associated with poor email marketing functionality and performance.
Discover more from Inspire99
Subscribe to get the latest posts sent to your email.
Great tips for the beginners who want to scale their online business through e-mail marketing software.
It’s true that mobile compatibility feature will help these newbies to deepen their reach in the market.
Thank you
Yash :)
Thanks Yash, over the last few years , mobile marketing has certainly taken precedence. It has started getting higher interest level from users and gain better business advantage.
Nice guidance . I have 45k impressions on pinterest , and 42 K Monthly views .Do you know how to monetize it ?
That’s good stats Pranita – are these your pinterest views or website views on a monthly basis? 42K is a good number, I have only tried sponsored articles and google ads. But I must admit I haven’t ventured into pinterest for commercialisation. It has been fairly limited to the website ads.
But I would be curious to know which segments you would like to monetise and perhaps can discuss a plan around that.
These are on pinterest.
I’ve never tried on Pinterest but this article seems to provide some pointers https://www.google.com/url?sa=t&source=web&rct=j&url=https://adparlor.com/blog/the-ultimate-guide-to-monetizing-on-pinterest/&ved=2ahUKEwie4ZLB1bHpAhVeQhUIHY__CigQFjACegQIDRAL&usg=AOvVaw0Y_q_utFSpg9SW8CTMWGZl